(A) Copywriter — Strategist — Translator Coral Gables, FL · Est. 2010

Words.
That work
harder.

A copywriter for brands that need their content to do * more than fill space. Strategic, sharp, audience-obsessed — in print, broadcast, digital, or any means necessary.

(In brief) Fifteen+ years writing for MTV Latin America, Discovery, Telemundo, CBS4, Carnival, and a long list of agencies and independents who needed copy that converted.

MTV Latin America ✦ Discovery Communications ✦ Telemundo ✦ CBS4 Print ✦ Carnival Cruise Line ✦ Terra ✦ Civic Construction ✦ Gastro & Co. ✦ Prestige Imports ✦ Century Bank ✦ MTV Latin America ✦ Discovery Communications ✦ Telemundo ✦ CBS4 Print ✦ Carnival Cruise Line ✦ Terra ✦ Civic Construction ✦ Gastro & Co. ✦ Prestige Imports ✦ Century Bank ✦

[01] / Selected work

Pronounced statements.

[02] / Capabilities

What I write.

Twelve disciplines, one obsession: copy that earns its place on the page — and then earns the click, the read, the call, the sale.

01Brand identity & taglinesNaming · Voice
02Web contentSite · SEO
03Social strategy & postsIG · LI · X
04Press releasesMulti-channel
05Translations (EN ↔ ES)Native fluency
06Email marketingCRM · Lifecycle
07Blogs & long-formEditorial
08Marketing collateralPrint · Digital
09Decks & presentationsPitch · Sales
10TV, radio & OOHBroadcast
11Video scripts & conceptPre-prod
12Media kitsPR · Partnerships

[03] / About

Profit increaser, cost reducer, storyteller.

Michelle Menendez, copywriter, photographed in Coral Gables.

Fig. 01Michelle, off the clock. FL · MMXXVI

I'm a curious and creatively restless communicator — the liaison between brand and consumer that understands how the communications industry actually works when the lights are on and the deadlines are real.

As a UM alumna with a Bachelor's in Communications, I've written for MTV Latin America, Discovery Communications, Telemundo, CBS4 Print Publications, and a long list of Miami-based agencies in roles that taught me what businesses need to thrive in a consumer-driven market.

What I discovered along the way: businesses chasing growth don't need more channels. They need the right ones — opened, on-brand, and pointed straight at the people who will actually buy.

Fortunately, that's what I do.

15+Years writing

120+Brands launched

2Languages, native

[04] / Word of mouth

Experience matters.

"A rare combination of creative conceptualization and expert execution — Michelle delivers outstanding copy that's professional, top quality, and genuinely on-brand."

Tony Gambirazio — CBS4 Magazine

"We're so happy to have found Michelle. She's organized, professional, and produces high-quality content. We're beyond impressed with her work."

William J. RealCivic Construction

"Michelle went above and beyond. Not only did she write content, but she helped us strategize so the writing was cohesive across projects. Lucky to have worked with her."

Cara M.Brand Lead, Independent

"Insightful, creative, and rare. She asks about desired outcomes, then simply listens, focuses, and performs her craft. The results speak for themselves."

R. VasquezDirector of Communications

[05] / Let's talk

Have something that needs writing?

Send the brief.
I'll send back the words.

Email me@michellemenendez.com

Phone (305) 799 — 9936

Studio 95 Merrick Way, 3rd Floor
Coral Gables, FL 33134

Hours Mon — Fri · 9:00 to 18:00 ET

Words. That work harder.

Pronounced statements.

Hospitality

Public relations

Nonprofit

What I write.

Profit increaser, cost reducer, storyteller.

Experience matters.

Have something that needs writing?

Words.
That work
harder.